The E, R and G theory stands for existence, relatedness and growth are the three sets of need which is the focus of this alternative theory of human needs in an organization. ERG theory was developed by Alderfer and he argued that people do have needs and that those needs […]
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How to Improve Sales – Winning Sales Tips
Selling a product is no child’s play. Success in sales and marketing does not depend on one ultimate technique or formula. Different people have different techniques of selling. There are some things that you must remember to take your business to dizzying heights from where there is no looking back! […]
What is Affiliate Marketing? – Affiliate Marketing Business Compensation Methods
Meaning The ritual of rewarding the efforts of marketing affiliates that bring customers or visitors to the company is commonly termed as, Affiliate-marketing. The popular examples are websites where visitors are pleased with cash/gifts to complete an offer, and for referring others to the same site. The players of the […]
Advertising with College Bookstore Digital Screens
The one place where one can always find a gathering, are the bookstores. The stores are generally crowded all through the year. Students and some times, parents are always found in these stores for the want of books, stationery or supplies, or any apparel related needs. The company products targeted […]
How to Identify and Reach Niche Markets for Business
Niche marketing – is the strategy of targeting small segments of a population and building up your customer base there. Niche marketing, is a very cost-effective option for a business, as it concentrates mainly on a particular group, which will be interested in its products. However, in order to reach […]
Ways To Advertise Business For Growth
Business grows more with demand and sale. Whatever the item or service you may deal with, the more you will be reaching people the more you will be earning. For this reason advertisement plays a key role in the success of business. If you are in a business of conventional […]
Difference in Print Media Vs. Television Advertising
Advertising is a means of creating awareness about the product and its respective brand to its potential customers. Thus advertisements play an important role in communicating the information about the product, brand and thus boost the sales. These advertisements are conveyed to the target audience through different media like print, […]