Attract and Entice Potential Customers

To achieve your sales targets, you have to attract and inform the potential customers about your products, so as to entice them into making a purchase decision. And well, the aggressive selling strategy which was quite popular over the past two decades doesn’t seem to deliver good results in terms […]

Importance of Articles of Incorporation

Contents Of Articles Of Incorporation Every company has to be incorporated from scratch. Incorporation therefore means the process by which a new company is formed and is given the status of a legal entity which is seen equal to a person under the law. Company here can be a business […]

Are Brochures Good Advertisements For A Business?

How To Produce Brochures To Advertise A Business For any organized business, the brochure is one of the most vital tools for promotion, public relations as well as a number of other interactions that the business might engage in. A brochure is basically the profile of an organization engaged in […]

An Overview of Advertising- Its Characteristics

Philip Kotler defines advertising as “any paid form of non personal presentation and promotion of ideas, goods or services by an identified sponsor”. In today’s challenging market scenario, business in order to thrive need to promote their products and service in an effective manner. Advertising as a means of promotion […]

Different Types of Business Advertising- Creative Advertising

You will often see that a particular product of a company sells more than a similar product of another company, despite no tangible difference in quality. This disparity in the amount sold is related to a factor that has nothing to do with the product as such: it is advertisement. […]