One of oldest ways of advertising is radio advertising. As the term suggests, in this type of promotion, products are advertised by use of radio. With advanced technologies becoming popular, radio advertising has lost its sheen to a certain extent.
However, it has not lost its effectiveness altogether and many companies are still resorting to radio advertising for the publicity of their products and services. With numbers of new FM channels launched, scope of radio advertising has expanded and this is the reason, why some revival has been noticed.
Radio is considered as one of important and cheap mediums for reaching masses. Through single broadcast, billions of people are able to hear the advertisement. This potential of radio advertising is still attracting companies and businesses.
Though audio-visual effects make more impact on a person, advantages of radio advertising cannot be denied. For example, there is a group of people that is still attached to radio and likes to listen to same as compared to television. For hours together, these people would stick to radio listening to news and their favorite programs.
For reaching such group of people, radio becomes the only alternative for a company. This is the reason why companies are now supplementing various advertising techniques with radio advertising. This has given them multi-fold benefits.
Radio is considered as an intimate source of advertising. While driving or working in kitchen, people like to listen to radio. A person can be single or in group while doing that.
Through radio advertising, message for a product can be passed. Companies can become smart by hitting customers at the time whey they are driving like in office going hours or are cooking food like at night. In this manner, products can be promoted to masses.
If it is said that radio advertising is one of most cost effective advertising strategies, it would not be wrong. Not all businesses and companies have huge advertising funds. For start up businesses, funds are always a problem. In such cases, radio advertising can prove really helpful. For such businesses, saving money is very important and this is fulfilled through radio advertising.
Radio advertising also allows companies in connecting people to their favorite voice. For example, if a company promotes a product through the voice of a celebrity, people who like him would definitely get attached to the product. In this manner, sales can pick up very quickly. It has been seen that people trust their favorite celebrities and follow them in many aspects.