Selling a product is no child’s play. Success in sales and marketing does not depend on one ultimate technique or formula. Different people have different techniques of selling.
There are some things that you must remember to take your business to dizzying heights from where there is no looking back!
Patience, perseverance and persuasion, are the three Ps that must never be forgotten by a businessman or a salesman. What these 3 Ps convey is don’t give up easily. A “no” does not mean everything is over. You need to persuade. Try convincing the prospect. While you persuade the prospect, understand his needs, listen to him and show him the product the way he/she wants to see it.
Whenever you approach a customer it is not important that he/she is in need of your product. In fact, most of the time they aren’t. Here you require effective sales skills. If the customer is in no need of your product, create that need in him. Show your customer how useful your product is to him.Also, don’t fool your customer as he/she is clever enough. Create a realistic need or desire to buy your product.
Promise what you can deliver and deliver what you have promised. Selling is not a one time process that ends with your prospect becoming your customer. You must live up to your customer’s expectation. If you claim something that your product will do, make sure it does. False promises are useless in the long run. At the end of the day, what will matter to the customer is how you dealt with him.
Be careful about your payments too. If you are doing your bit, the customer too needs to do his bit. If the customer says nothing about the payment make sure you say it. Payments are not a problem in retail selling. In some businesses buying products on credit is a routine work. Set a routine of payments with your customers mutually if you are in such a business.
Another thing that is to be remembered is that you must not be contented with what you have achieved. Reward yourself and your team for your achievements but then move on and think of expanding. Think of ways to grow and make more customers.
By following these sales tips efficiently your dream of having a well established and flourishing business can magically turn in to reality.