4 Basic Functions Of Sales Promotion

Sales promotion is a marketing activity which is essential for a company to gain an edge over its competitors. Like advertising, personal selling and public relations, sales promotion is also an essential part of the marketing communication strategy. Different companies use different techniques to promote sales and to defeat their […]

4 Advantages Of Customer Recommendations

It is important for a company to expand its customer base on an ongoing basis. A company can grow only if it focuses on providing quality products and services to its customers. Satisfied customers can help in improving the market reputation of the company. A company enjoying recommendation for its […]

Biggest Mistakes Of Less Successful Sales Person

You must have heard the people say about a person in sales, “He is a very brilliant chap, sales is the best field for him”. The sales person should his story. It is sometimes unfortunate that though you might be smartest of them all in your team, still you miss […]

3 Ways To Market A Business

It is important for a business to undertake various forms of marketing activities in order to inform customers on its products and services. Without this information, it may not be possible to create awareness on the products and services offered by the company and to influence the purchase decision of […]

Meaning And Importance Of A Cash Receipt

While making sales is one of the prime objectives of any business, it is important for a company to prepare and maintain appropriate documentation in respect of each business transaction. A company enters into various purchase and sales transactions with its customers and vendors. In case of a small business, […]

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