How to Build Your Business with Passion

There is a basic difference in being an employee and being an entrepreneur that in case of entrepreneurship, you are your own boss. There is no one above you driving around and telling you what to do and what not to do. Here you need to be self-motivated all the […]

Brand Personification – Developing Your Brand Strategy

I wake up and sleep with a personality, spend my day with it and even travel with it.  Who may not be breathing, but its characteristics are always playing crucial role in all of our lives. Yes they are none other but Brands and advertisers have made then a personality […]

How to Increase Customer Lifetime Value

The ultimate goal of all marketing activity is to facilitate mutually satisfying exchange between parties. The activities include design, pricing, promotion, and sharing of ideas, supplies, and services. The role of marketing and nature of marketing actions inside an organization are powerfully influenced and guided by the organizations philosophy and […]

Three Ways to Grow Your Business

Broaden customer-base A constant expansion of your customer-base is the best recipe to grow your business. Expanding the number of customers involves innovative product for the existing customers, to give them a change, and penetration of new markets with the old product will save you money for the moment and […]

Tips To Motivate Your Team For Business Success

When you are in the business field, there is nothing like being a single player always. In any business there will be a team working with you. Sometimes the team may be working along with you i.e. your colleagues or at other times the team may be working under you. […]

Use Failure to Grow Your Business

  An interview with Rita McGrath, Professor, Columbia Business School. How can companies plan and pursue an aggressive growth agenda with confidence? Writing a Business Plan Many people have unique ideas about businesses they want to start. But before you do anything, you need to have a detailed business plan […]