Chief Characteristics Of Organizational Culture – Functions Of Organizational Culture

Organizational culture consists of values, norms, rituals, assumptions and beliefs that are shared by the employees of the organization. Different organizations consist of different organizational cultures. Characteristics of organizational culture Innovation and risk taking The organizational culture plays a very important role in making the employees of the organization innovative […]

How To Move A Business By Checklist » Checklist For Moving A Business

Are you planning to move your business to a new place but do not know how to manage everything properly? Though moving a business is not an easy task but the following things may make your work a little easier. Inform Other People Inform your business partners, customers and suppliers […]

Characteristics Of A Strong Brand – Benefits Of Having A Strong Brand

Branding is an important aspect of marketing mix. It helps the organization’s to distinguish its products or its services from the rest of the products or services and thus brings  recognition to the organization. Therefore, every organization makes an effort to build strong brand name for its products which in […]

Grow your Biz

Marketing is an art as well as a science. With each passing era new inventions and innovations have been given to the world, which in a way have had an impact on the ways the companies execute their marketing exercise. Same goes for the web based media as well. Business […]

Difference Between B2B and B2C Marketing

B2C Marketing Strategies  Running a successful business is not easy considering the kind of competition we have in the market. We need to have some strategies which set us apart from the rest of the crowd. B2C marketing can be defines s a business which provides products to the final […]

Is Branding Important To Small Business?

Small Business Branding Strategy Frequency of advertisement featured on Television makes a band popular or publication in various prints media, most popular jingle on Radio or Cricketers wearing the logo on their sleeves gauge the brand popularity.  Branding is one mode through which company affects the consumer perceptions with regard […]