Basis for Promotion – Advantages

There are two well-established bases of employee promotion namely, •    Seniority, •    Merit. Merit as the Basis of Promotion Merit refers to knowledge, skill, talent, competence, and capability as different from education, training, and past service record. Advantages Merit system makes better deployment of resources at the high level. Merit […]

Basic Steps To Develop Your Advertising Strategy

When it comes to developing a successful advertising strategy, planning is the keyword. A successful businessperson must have the ability to make the right business decision at the right time. However, you need to follow certain basic steps in order to prepare a marketing strategy that works. Following is a […]