The formation of consumer attitudes is strongly influenced by personal experience, the influence of family and friends, direct marketing and mass media. You’ve got a company or you’re going to launch one, in either case you have to have a grand opening party to let yourself known to more and […]

Safe Email Advertising- How It Is Done – Ways of Safe Email Advertising

Email advertising has emerged as an effective way for the companies to promote their products and services. Target audience is reached in no time through this type of advertising and this is the reason why email advertising is chosen in place of other online advertising programs. However, for email advertising […]

Attract and Entice Potential Customers

To achieve your sales targets, you have to attract and inform the potential customers about your products, so as to entice them into making a purchase decision. And well, the aggressive selling strategy which was quite popular over the past two decades doesn’t seem to deliver good results in terms […]

Are Brochures Good Advertisements For A Business?

How To Produce Brochures To Advertise A Business For any organized business, the brochure is one of the most vital tools for promotion, public relations as well as a number of other interactions that the business might engage in. A brochure is basically the profile of an organization engaged in […]

An Overview of Advertising- Its Characteristics

Philip Kotler defines advertising as “any paid form of non personal presentation and promotion of ideas, goods or services by an identified sponsor”. In today’s challenging market scenario, business in order to thrive need to promote their products and service in an effective manner. Advertising as a means of promotion […]

Advertising with College Bookstore Digital Screens

The one place where one can always find a gathering, are the bookstores. The stores are generally crowded all through the year. Students and some times, parents are always found in these stores for the want of books, stationery or supplies, or any apparel related needs. The company products targeted […]

How to Identify and Reach Niche Markets for Business

Niche marketing – is the strategy of targeting small segments of a population and building up your customer base there. Niche marketing, is a very cost-effective option for a business, as it concentrates mainly on a particular group, which will be interested in its products. However, in order to reach […]