Business To Business Advertising – Most business to business (B2B) concerns relay simply on sales and telemarketing to garner sales. However, in today’s competitive business world just these two marketing efforts may not be sufficient to generate ample sales for your business. Although most B2B concerns believe that advertising isn’t for them, there sure are advertising Medias that can help in pushing up the sales for the B2B businesses as well. Advertising can help in generating potential leads, which can later be cashed in by the sales people. Here is a list of some of the most effective advertising media for the B2B concerns.
Direct mailing
Sending direct mails, containing your product list and brochures, is the best way generate sales leads for your B2B products and services. Mailers can be sent across to all potential business clients, who are expected to respond favorably to the products and solutions offered by your business. The main task here is to compile a list of the most probable businesses that may have a practical use for your products or solutions. Also it’s important to keep track of new businesses that may be able to use your products, and thus keep your list of potential business clients updated on a regular basis.
Professional magazines
Professional and industry specific magazines can also be used to effectively advertise your B2B products or services. But the key to using this B2B advertising media is choosing the right magazines. Avoid wasting your advertising budget on general magazines, and stick to putting up your ads only in industry specific magazines that have a good reach in your target customers. This will not just save you money but will also make sure that your advertising generates more leads for you. Even industry newsletters can be used to advertise your B2B business.
Yellow pages
In most cases when a business is looking for some products, services or solutions it does look up the yellow pages to find suitable vendors. So if you haven’t yet invested in getting yourself some space in the yellow pages, you must consider it now. Getting your business listed in the yellow pages and any industry trade journals is a fairly economical and wise advertising media choice for all B2B concerns.